Elliott Ng

I’ll come up with a more personal About Page when I have time.  As a placeholder, here is a professional bio:

Elliott is currently seeking opportunities to advise or partner with start-ups that can leverage his expertise in venture-backed entrepreneurship.  His recent areas of focus include:  online travel, search and discovery,  social media and SEO, direct/interactive marketing.  He also has special interest in social ventures that have a double-bottom-line:  to make a difference on global, social issues affecting an increasingly globalized world, and to do so in a profitable, sustainable manner.

Currently, Elliott’s biggest time involvement is his role as VP of Marketing at Kango.com, a new travel review aggregator.  He joined Kango in March of 2007.  He is also a founding seed investor of Kango; he liked the company so much he joined it!  Elliott is also the sponsor and contributing editor at CN Reviews.com, a new blog focused on the China blogosphere, China travel, entrepreneurship in China, and the urban lifestyle of the generations of Chinese born in the 70s and 80s.  This interest in China came out of his consulting and advisory projects to Chinese startups from 2005 to 2007.  In 2006, Elliott’s consulting and investment entity, Ng Ventures LLC, made an investment in 2DuNet, Inc., a business-to-business auction and marketplace platform for used cars in China.

From 2003 to 2005, Elliott served as Director of Interactive Marketing for Intuit, and was responsible for accelerating Web channel sales from 7% to over 50% annualized growth via affiliate marketing, Search Engine Marketing/Optimization, and Website redesign.  Elliott also led efforts to launch www.quickbooksgroup.com, a community site which introduced blogging, RSS, and wikis to the QuickBooks customer base.

In 2001, Elliott co-founded Loyalty Matrix Inc., delivering a customer intelligence platform via Software-as-a-Service.  The company has successfully helped Apple Computer, LA Times, 24-Hour Fitness, and Starwood Hotel & Resorts reduce customer attrition and increase customer lifetime value. Elliott currently serves as an Advisor to Loyalty Matrix.

In 1996, Elliott co-founded Netcentives Inc., backed by New Enterprise Associates (NEA) and Mayfield Fund.  An early pioneer in using the internet to drive customer loyalty and retention, Netcentiveswent public in 1999 (NASDAQ:NCNT) and was acquired in 2001 by hospitality/travel/real estate company Cendant Corporation (NYSE:CD) and data provider InfoUSA (NASDAQ:IUSA).  At Netcentives, Elliott was the founding Chief Financial Officer for the firm, raising $12 mm of venture capital from top firms including Mayfield, NEA, and Draper Fisher Jurvetson.  Elliott later served as Vice President and General Manager of the ClickRewards business unit, where he successfully exceeded Street expectations and internal forecasts for all six consecutive quarters that he ran the business unit.  The business unit served over 150 merchants and 5 million consumers, delivering over $40 mm of cash revenue in 2000.

Prior to Netcentives, Elliott was a product manager at Microsoft, and also served as a summer associate at McKinsey & Company. He holds an MBA from Harvard Business School and a BA in Social Studies at Harvard University.

Elliott lives in Los Altos (Silicon Valley), CA, is married, and is kept busy by his two sons, one 6-years old and the other 20-months old.  He is active in his local church, Abundant Life Christian Fellowship, volunteers in some other faith-based social ventures, and makes time to go to his older son’s basketball, baseball, and karate classes in the hopes that his son will be better at these things than him.